Focus - We have concentrated on providing our hosting service for the Microsoft Windows operating system. Our support staff are trained to Microsoft standards and we are a Microsoft Certified Partner and a Microsoft Service Provider. We have not tried to become experts in other operating systems or technologies. We are not a Telecommunications company, an ISP or a Web Design Agency. Our job is to run a data centre and to keep the servers running for our clients. This requires a high level of knowledge of server hardware, networks, Windows and a thorough understanding of applications such as SQL server.

Communications - If our phones ring, we answer them usually within three rings. We do not employ any form of automation or button pushing answering machines. This way we know by listening to you who it is that you need to speak to. If you have a technical problem you will talk directly with the support engineers who will work on your machine. To ensure you get to know the support team members personally, we keep our data centres small, each one with a dedicated team of support staff to handle you enquiries.

Security - You need to know that your information is secure and only accessible by those you wish to see it. You also need to be satisfied that you are not exposed to viruses, worms and hacking. To that end we apply stringent security procedures and are proactive in keeping all our servers regularly patched, again drawing on our in depth knowledge of the Windows environment. We are also building our security policies around ISO17799 - Information Security Management standard - and are working towards full certification to BS7799. With this standard we undertake a full risk analysis of the business and all its assets and then build procedures to control these risks, so you can be sure your data is secure with us.

Speed - Giving you the ability to speak directly to a support engineer greatly speeds up our support time. Additionally we have developed our own unique "Hot Desk Suite" which allows us to connect directly to your server from our support desks in real time. Therefore if you call in with a problem we can connect while you are on the phone and see exactly what is happening rather than having to go and find a screen, keyboard and mouse to plug in as is the case with many data centres. The alternative remote connection programmes are often the cause of the call in the first place and are hung and not working. Our ability to connect directly and reset services or restart the machine immediately greatly enhances the speed we can respond at.

Reliability - We view reliability as two things. Firstly keeping things going in an orderly managed fashion and secondly putting problems right efficiently when things do go wrong. We are operating in a technology field and things do go wrong. There is no such thing as 100% uptime, computers do go wrong. Even the NASA Space Shuttle with all of its technology goes wrong. To ensure we are providing a truly reliable service we provide each of our customers with a very comprehensive Service Level Agreement. This agreement we believe is unique in the industry in so much as the level of detail it goes into. We tailor each agreement individually to suit the needs of the client. Details such as backup policies, monitoring and reporting and firewall rules are all defined in detail. This is an essential document and allows our clients and ourselves to know who does what and when, if things go wrong.

Server World's business philosophy is about building relationships with its customers, and believes that it offers one of the best services in the Internet industry today.